{"id":35671,"date":"2025-05-20T15:17:38","date_gmt":"2025-05-20T13:17:38","guid":{"rendered":"https:\/\/bartel.legal\/allgemein\/bundespatentgericht-entscheidet-marke-hauptstadtgoere-im-bereich-taschen-bekleidung-und-werbung-nicht-schutzfaehig\/"},"modified":"2026-01-26T17:39:31","modified_gmt":"2026-01-26T16:39:31","slug":"bundespatentgericht-entscheidet-marke-hauptstadtgoere-im-bereich-taschen-bekleidung-und-werbung-nicht-schutzfaehig","status":"publish","type":"post","link":"https:\/\/bartel.legal\/en\/rechtsbeitraege\/bundespatentgericht-entscheidet-marke-hauptstadtgoere-im-bereich-taschen-bekleidung-und-werbung-nicht-schutzfaehig\/","title":{"rendered":"Federal Patent Court decides: Hauptstadtg\u00f6re trademark not eligible for protection in the area of bags, clothing and advertising"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":35571,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[288,293],"class_list":["post-35671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rechtsbeitraege","tag-markenrecht","tag-ursula-bartel"],"acf":{"header_address.Content":"","header_opening_hours.Content":"","header_phone_number.Content":"","0001_website_meta.site_logo.Id":369,"0001_website_meta.site_logo_inverted.Id":null,"type_entity.Value":"rechtsbeitraege","parent_entity.Value":"Markenrecht","001_page_meta.content_image_1.Id":null,"001_page_meta.content_image_2.Id":null,"001_page_meta.content_image_3.Id":null,"001_page_meta.featured_image.Id":35572,"001_page_meta.featured_image_mobile.Id":35571,"multi_language_maps_enabled.Value":"false","galleries_enabled.Value":"true","child_entity.Value":"","001_page_meta.page_image1.Id":11,"001_page_meta.page_image2.Id":11,"001_page_meta.page_image3.Id":11,"001_page_meta.page_image4.Id":11,"001_page_meta.page_image5.Id":11,"001_page_meta.page_image6.Id":11,"001_page_meta.page_image7.Id":11,"001_page_meta.page_image8.Id":11,"001_page_meta.page_image9.Id":11,"001_page_meta.page_image10.Id":11,"top_heading_hero.Content":"
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\n

Die Marke \u201eHauptstadtg\u00f6re\u201c ist im Bereich Taschen, Bekleidung und Werbung nicht schutzf\u00e4hig, so das Bundespatentgericht in seiner Entscheidung vom 18. Dezember 2024 (Az. 29 W (pat) 33\/22).\u00a0<\/span><\/p>\n
<\/strong>\n

Seine Entscheidung begr\u00fcndet das Gericht wie folgt:\u00a0<\/span><\/p>\n

\u201eDas Zeichen in seiner Gesamtheit ist sprach\u00fcblich aus zwei Nomen zusammengesetzt. Es weist keine ungew\u00f6hnliche Struktur oder weitere Besonderheiten syntaktischer oder semantischer Art auf, die von einem rein sachbezogenen Aussagegehalt wegf\u00fchren k\u00f6nnten. [\u2026] Auf Bekleidungsst\u00fccken, Schuhwaren und Kopfbedeckungen sowie deren Teilen und Zubeh\u00f6r in Klasse 25 wird der Verkehr das Zeichen lediglich als einen plakativen Hinweis darauf verstehen, dass sich die Tr\u00e4gerin als eine junge, vorwitzige, unartige, unangepasste Frau aus der Hauptstadt, also aus Berlin, ansieht. [\u2026] Die Werbungs- und Marketingdienstleistungen in Klasse 35 k\u00f6nnen s\u00e4mtlich von einer jungen, vorwitzigen, unartigen, unangepassten Frau aus der Hauptstadt, erbracht werden. Gerade in den oben genannten Bereichen erwarten die Kunden neben Standardprodukten insbesondere L\u00f6sungen, Kampagnenvorschl\u00e4ge oder Ma\u00dfnahmen, die unangepasst, kreativ, frech, neu oder \u00fcberraschend sind. Eine negative Konnotation wird dem Anmeldezeichen nicht zugeordnet. Es wird allenfalls durch den Bestandteil \u201eg\u00f6re\u201c als ein \u2013 insbesondere ironischer \u2013 Hinweis auf entsprechende Eigenschaften oder Wesensz\u00fcge der Anbieterin, nicht jedoch als negativ oder un\u00fcblich verstanden.\u201c<\/span><\/p>\n<\/div>","detail_cta_lead_in.Content":"","detail_cta.Attribute":"Kontakt","detail_cta.Value":"\/kontakt","detail_heading_opt1.Content":"NO_SHOW","detail_text_opt1.Content":"NO_SHOW","detail_cta_lead_in_opt1.Content":"NO_SHOW","detail_cta_opt1.Attribute":"NO_SHOW","detail_cta_opt1.Value":"NO_SHOW","detail_heading_opt2.Content":"NO_SHOW","05c_content_detail_enabled.Value":"true","detail_cta_lead_in_opt2.Content":"NO_SHOW","detail_cta_opt2.Attribute":"NO_SHOW","detail_cta_opt2.Value":"NO_SHOW","detail_heading_opt3.Content":"NO_SHOW","detail_text_opt3.Content":"NO_SHOW","detail_cta_lead_in_opt3.Content":"NO_SHOW","05c_content_detail.image_product1.Id":null,"detail_cta_opt3.Attribute":"NO_SHOW","05c_content_detail.image_product2.Id":null,"detail_cta_opt3.Value":"NO_SHOW","05c_content_detail.image_product3.Id":null,"detail_heading_opt4.Content":"NO_SHOW","05c_content_detail.image_product4.Id":null,"detail_cta_opt6.Value":"NO_SHOW","detail_cta_lead_in_opt4.Content":"NO_SHOW","detail_cta_opt4.Attribute":"NO_SHOW","05c_content_detail.image_product6.Id":null,"05c_content_detail.image_product7.Id":null,"detail_cta_opt4.Value":"NO_SHOW","05c_content_detail.image_product8.Id":null,"05c_content_detail.image_product9.Id":null,"detail_heading_opt5.Content":"NO_SHOW","detail_text_opt5.Content":"NO_SHOW","detail_cta_lead_in_opt5.Content":"NO_SHOW","detail_cta_opt5.Attribute":"NO_SHOW","detail_cta_opt5.Value":"NO_SHOW","detail_heading_opt6.Content":"NO_SHOW","detail_text_opt6.Content":"NO_SHOW","competence_heading.Content":"","competence_text.Content":"","competence_cta_lead_in.Content":"","competence_cta.Attribute":"","competence_cta.Value":"","05d_content_competence_enabled.Value":"true","05d_content_competence.competence_image1.Id":null,"05d_content_competence.competence_image2.Id":null,"services_heading.Content":"","services_text.Content":"","services_cta_lead_in.Content":"","services_cta.Attribute":"","services_cta.Value":"","05e_content_services_enabled.Value":"true","answer10.Content":"","05f_questions_and_answers_enabled.Value":"true","answer2.Content":"","answer1.Content":"","answer9.Content":"","answer8.Content":"","answer7.Content":"","answer6.Content":"","answer5.Content":"","answer4.Content":"","answer3.Content":"","faq_heading.Content":"","question1.Content":"","question10.Content":"","question9.Content":"","question8.Content":"","question7.Content":"","question6.Content":"","question5.Content":"","question4.Content":"","question3.Content":"","question2.Content":"","seoarea1heading.Content":"","seoarea1text.Content":"","seoarea2heading.Content":"","seoarea2text.Content":"","seoarea3heading.Content":"","seoarea3text.Content":"","seoarea4heading.Content":"","seoarea4text.Content":"","05g_seoarea_enabled.Value":"true","06_gallery_related1.gallery_related.TypeEntityName":"rechtsgebiete","06_gallery_related1.gallery_related.SubHeading":"","06_gallery_related1.gallery_related.Heading":"Rechtsgebiet","06_gallery_related1.background_image.Id":367,"06_gallery_related1.gallery_related.ButtonCtaText":"Kontakt","06_gallery_related1.gallery_related.ButtonCtaUrl":"\/kanzlei\/kontakt","gallery_related1_filterable_tabs_enabled.Value":"false","06_gallery_related1_enabled.Value":"true","06_gallery_related2.gallery_related.TypeEntityName":"","06_gallery_related2.gallery_related.SubHeading":"","06_gallery_related2.gallery_related.Heading":"","06_gallery_related2.background_image.Id":367,"06_gallery_related2.gallery_related.ButtonCtaText":"","06_gallery_related2.gallery_related.ButtonCtaUrl":"","06_gallery_related2_enabled.Value":"false","06_gallery_related3.gallery_related.TypeEntityName":"","06_gallery_related3.gallery_related.SubHeading":"","06_gallery_related3.background_image.Id":367,"06_gallery_related3.gallery_related.ButtonCtaText":"","06_gallery_related3.gallery_related.ButtonCtaUrl":"","06_gallery_related3.gallery_related.Heading":"","06_gallery_related3_enabled.Value":"false","06_gallery_related4.gallery_related.EnityId":"","06_gallery_related4.gallery_related.SubHeading":"","06_gallery_related4.gallery_related.Heading":"","06_gallery_related4.background_image.Id":null,"06_gallery_related4.gallery_related.ButtonCtaText":"","06_gallery_related4.gallery_related.ButtonCtaUrl":"","06_gallery_related4_enabled.Value":"","06_gallery_related5.gallery_related.EnityId":"","06_gallery_related5.gallery_related.SubHeading":"","06_gallery_related5.gallery_related.Heading":"","06_gallery_related5.background_image.Id":null,"06_gallery_related5.gallery_related.ButtonCtaText":"","06_gallery_related5.gallery_related.ButtonCtaUrl":"","06_gallery_related5_enabled.Value":"","instagram_feed.Content":"","toc_heading.Content":"","heading_call_to_action.Content":"

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