{"id":592,"date":"2025-02-27T15:34:35","date_gmt":"2025-02-27T14:34:35","guid":{"rendered":"https:\/\/bartel.legal\/allgemein\/gruselkekse-der-begriff-ist-frei-verwendbar-fuer-ihr-halloween-buffet\/"},"modified":"2026-01-26T17:38:25","modified_gmt":"2026-01-26T16:38:25","slug":"gruselkekse-der-begriff-ist-frei-verwendbar-fuer-ihr-halloween-buffet","status":"publish","type":"post","link":"https:\/\/bartel.legal\/en\/rechtsbeitraege\/gruselkekse-der-begriff-ist-frei-verwendbar-fuer-ihr-halloween-buffet\/","title":{"rendered":"\u201cSpooky cookies\u201d \u2013 The term can be used freely for your Halloween buffet!"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":521,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[288,293],"class_list":["post-592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rechtsbeitraege","tag-markenrecht","tag-ursula-bartel"],"acf":{"header_address.Content":"","header_opening_hours.Content":"","header_phone_number.Content":"","0001_website_meta.site_logo.Id":369,"0001_website_meta.site_logo_inverted.Id":null,"type_entity.Value":"rechtsbeitraege","parent_entity.Value":"Markenrecht","001_page_meta.content_image_1.Id":null,"001_page_meta.content_image_2.Id":null,"001_page_meta.content_image_3.Id":null,"001_page_meta.featured_image.Id":520,"001_page_meta.featured_image_mobile.Id":521,"multi_language_maps_enabled.Value":"false","galleries_enabled.Value":"true","child_entity.Value":"","001_page_meta.page_image1.Id":11,"001_page_meta.page_image2.Id":11,"001_page_meta.page_image3.Id":11,"001_page_meta.page_image4.Id":11,"001_page_meta.page_image5.Id":11,"001_page_meta.page_image6.Id":11,"001_page_meta.page_image7.Id":11,"001_page_meta.page_image8.Id":11,"001_page_meta.page_image9.Id":11,"001_page_meta.page_image10.Id":11,"top_heading_hero.Content":"<div>Bartel Legal - Starke Marken ben\u00f6tigen einen zuverl\u00e4ssigen Schutz. 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\u2013 Der Begriff ist frei verwendbar f\u00fcr Ihr Halloween-Buffet!","detail_text.Content":"<div>\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div data-message-author-role=\"assistant\" data-message-id=\"dc9c3e99-9e07-449e-8a19-6d7c664f8bbe\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" data-message-model-slug=\"gpt-4o-mini\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p data-start=\"0\" data-end=\"250\">Eine Halloweenparty ist doch eine wunderbare Idee, das Buffet mit ein paar \u201eGruselkeksen\u201c zu bereichern, die den G\u00e4sten sicherlich ein Schaudern \u00fcber den R\u00fccken jagen \u2013 und gleichzeitig lecker sind!<\/p>\n<p data-start=\"252\" data-end=\"1116\">\u00dcbrigens, der Begriff \u201eGruselkeks\u201c ist laut einer Entscheidung des Unionsmarkenamts nicht markenrechtlich gesch\u00fctzt und kann ohne Weiteres verwendet werden. Der Grund: Es handelt sich dabei um einen klar beschreibenden Begriff, der die Art des Produkts pr\u00e4zise beschreibt. Ein solcher Begriff kann nicht als Marke eingetragen werden, da er keine ausreichende Unterscheidungskraft besitzt. Konkret bezeichnet \u201eGruselkeks\u201c im Bereich der Back- und Konditorwaren einfach s\u00fc\u00dfe, haltbare Kleingeb\u00e4cke oder Kekse, die mit f\u00fcr Halloween typische \u201egruselige\u201c und \u201egespenstische\u201c Motive oder Verzierungen versehen sind. Das Markenamt hat hierzu in seiner Entscheidung (EUIPO, vom 18.12.2020, Az. 018288789 \u2013 GRUSELKEKS) klargestellt, dass der Begriff in diesem Zusammenhang lediglich eine allgemeine Produktbezeichnung darstellt und keine origin\u00e4re Markenfunktion erf\u00fcllt.<\/p>\n<p data-start=\"1118\" data-end=\"1234\" data-is-last-node=\"\" data-is-only-node=\"\">Daher k\u00f6nnen Sie den Begriff bedenkenlos f\u00fcr Ihre Halloween-Kekse verwenden \u2013 und das ganz ohne rechtliche Bedenken.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","detail_cta_lead_in.Content":"","detail_cta.Attribute":"Kontakt","detail_cta.Value":"\/kontakt","detail_heading_opt1.Content":"NO_SHOW","detail_text_opt1.Content":"NO_SHOW","detail_cta_lead_in_opt1.Content":"NO_SHOW","detail_cta_opt1.Attribute":"NO_SHOW","detail_cta_opt1.Value":"NO_SHOW","detail_heading_opt2.Content":"NO_SHOW","05c_content_detail_enabled.Value":"true","detail_cta_lead_in_opt2.Content":"NO_SHOW","detail_cta_opt2.Attribute":"NO_SHOW","detail_cta_opt2.Value":"NO_SHOW","detail_heading_opt3.Content":"NO_SHOW","detail_text_opt3.Content":"NO_SHOW","detail_cta_lead_in_opt3.Content":"NO_SHOW","05c_content_detail.image_product1.Id":null,"detail_cta_opt3.Attribute":"NO_SHOW","05c_content_detail.image_product2.Id":null,"detail_cta_opt3.Value":"NO_SHOW","05c_content_detail.image_product3.Id":null,"detail_heading_opt4.Content":"NO_SHOW","05c_content_detail.image_product4.Id":null,"detail_cta_opt6.Value":"NO_SHOW","detail_cta_lead_in_opt4.Content":"NO_SHOW","detail_cta_opt4.Attribute":"NO_SHOW","05c_content_detail.image_product6.Id":null,"05c_content_detail.image_product7.Id":null,"detail_cta_opt4.Value":"NO_SHOW","05c_content_detail.image_product8.Id":null,"05c_content_detail.image_product9.Id":null,"detail_heading_opt5.Content":"NO_SHOW","detail_text_opt5.Content":"NO_SHOW","detail_cta_lead_in_opt5.Content":"NO_SHOW","detail_cta_opt5.Attribute":"NO_SHOW","detail_cta_opt5.Value":"NO_SHOW","detail_heading_opt6.Content":"NO_SHOW","detail_text_opt6.Content":"NO_SHOW","competence_heading.Content":"","competence_text.Content":"","competence_cta_lead_in.Content":"","competence_cta.Attribute":"","competence_cta.Value":"","05d_content_competence_enabled.Value":"true","05d_content_competence.competence_image1.Id":null,"05d_content_competence.competence_image2.Id":null,"services_heading.Content":"","services_text.Content":"","services_cta_lead_in.Content":"","services_cta.Attribute":"","services_cta.Value":"","05e_content_services_enabled.Value":"true","answer10.Content":"","05f_questions_and_answers_enabled.Value":"true","answer2.Content":"","answer1.Content":"","answer9.Content":"","answer8.Content":"","answer7.Content":"","answer6.Content":"","answer5.Content":"","answer4.Content":"","answer3.Content":"","faq_heading.Content":"","question1.Content":"","question10.Content":"","question9.Content":"","question8.Content":"","question7.Content":"","question6.Content":"","question5.Content":"","question4.Content":"","question3.Content":"","question2.Content":"","seoarea1heading.Content":"","seoarea1text.Content":"","seoarea2heading.Content":"","seoarea2text.Content":"","seoarea3heading.Content":"","seoarea3text.Content":"","seoarea4heading.Content":"","seoarea4text.Content":"","05g_seoarea_enabled.Value":"true","06_gallery_related1.gallery_related.TypeEntityName":"rechtsgebiete","06_gallery_related1.gallery_related.SubHeading":"","06_gallery_related1.gallery_related.Heading":"Rechtsgebiet","06_gallery_related1.background_image.Id":367,"06_gallery_related1.gallery_related.ButtonCtaText":"Kontakt","06_gallery_related1.gallery_related.ButtonCtaUrl":"\/kanzlei\/kontakt","gallery_related1_filterable_tabs_enabled.Value":"false","06_gallery_related1_enabled.Value":"true","06_gallery_related2.gallery_related.TypeEntityName":"","06_gallery_related2.gallery_related.SubHeading":"","06_gallery_related2.gallery_related.Heading":"","06_gallery_related2.background_image.Id":367,"06_gallery_related2.gallery_related.ButtonCtaText":"","06_gallery_related2.gallery_related.ButtonCtaUrl":"","06_gallery_related2_enabled.Value":"false","06_gallery_related3.gallery_related.TypeEntityName":"","06_gallery_related3.gallery_related.SubHeading":"","06_gallery_related3.background_image.Id":367,"06_gallery_related3.gallery_related.ButtonCtaText":"","06_gallery_related3.gallery_related.ButtonCtaUrl":"","06_gallery_related3.gallery_related.Heading":"","06_gallery_related3_enabled.Value":"false","06_gallery_related4.gallery_related.EnityId":"","06_gallery_related4.gallery_related.SubHeading":"","06_gallery_related4.gallery_related.Heading":"","06_gallery_related4.background_image.Id":null,"06_gallery_related4.gallery_related.ButtonCtaText":"","06_gallery_related4.gallery_related.ButtonCtaUrl":"","06_gallery_related4_enabled.Value":"","06_gallery_related5.gallery_related.EnityId":"","06_gallery_related5.gallery_related.SubHeading":"","06_gallery_related5.gallery_related.Heading":"","06_gallery_related5.background_image.Id":null,"06_gallery_related5.gallery_related.ButtonCtaText":"","06_gallery_related5.gallery_related.ButtonCtaUrl":"","06_gallery_related5_enabled.Value":"","instagram_feed.Content":"","toc_heading.Content":"","heading_call_to_action.Content":"<div>Jetzt 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