{"id":66964,"date":"2025-09-04T09:44:34","date_gmt":"2025-09-04T07:44:34","guid":{"rendered":"https:\/\/bartel.legal\/allgemein\/anmeldeverfahren-ch-marke-ablauf-und-vorbereitung\/"},"modified":"2026-01-26T17:41:37","modified_gmt":"2026-01-26T16:41:37","slug":"anmeldeverfahren-ch-marke-ablauf-und-vorbereitung","status":"publish","type":"post","link":"https:\/\/bartel.legal\/en\/rechtsbeitraege\/anmeldeverfahren-ch-marke-ablauf-und-vorbereitung\/","title":{"rendered":"CH trademark registration procedure \u2013 process and preparation"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":14737,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[288,293],"class_list":["post-66964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rechtsbeitraege","tag-markenrecht","tag-ursula-bartel"],"acf":{"header_address.Content":"","header_opening_hours.Content":"","header_phone_number.Content":"","0001_website_meta.site_logo.Id":369,"0001_website_meta.site_logo_inverted.Id":null,"type_entity.Value":"rechtsbeitraege","parent_entity.Value":"Markenrecht","001_page_meta.content_image_1.Id":null,"001_page_meta.content_image_2.Id":null,"001_page_meta.content_image_3.Id":null,"001_page_meta.featured_image.Id":14736,"001_page_meta.featured_image_mobile.Id":14737,"multi_language_maps_enabled.Value":"false","galleries_enabled.Value":"true","child_entity.Value":"","001_page_meta.page_image1.Id":11,"001_page_meta.page_image2.Id":11,"001_page_meta.page_image3.Id":11,"001_page_meta.page_image4.Id":11,"001_page_meta.page_image5.Id":11,"001_page_meta.page_image6.Id":11,"001_page_meta.page_image7.Id":11,"001_page_meta.page_image8.Id":11,"001_page_meta.page_image9.Id":11,"001_page_meta.page_image10.Id":11,"top_heading_hero.Content":"<div>Bartel Legal - Starke Marken ben\u00f6tigen einen zuverl\u00e4ssigen Schutz. Wir stehen Ihnen zur Seite<\/div>","main_heading_hero.Content":"Anmeldeverfahren CH Marke - Ablauf und Vorbereitung","sub_heading_hero.Content":"Fachbeitrag im Markenrecht","main_heading_hero_cta.Attribute":"Kontakt","main_heading_hero_cta.Value":"\/kontakt","hero_gallery_enabled.Value":"false","hero_content_form.Value":"","hero_content_form_benefit3.Content":"","hero_content_form_benefit1.Content":"","hero_content_form_benefit2.Content":"","02_hero_content.hero_image1.Id":null,"02_hero_content.hero_image2.Id":null,"02_hero_content.hero_image3.Id":null,"02_hero_content.hero_image4.Id":null,"02_hero_content.hero_image5.Id":null,"02_hero_content.hero_image6.Id":null,"02_hero_content.hero_image7.Id":null,"02_hero_content.hero_image8.Id":null,"heading_hero_slider.Content":"","heading_hero_benefit1.Content":"","heading_hero_benefit2.Content":"","heading_hero_benefit3.Content":"","02_hero_content.image_hero_content1.Id":null,"02_hero_content.image_hero_content2.Id":null,"02_hero_content.image_hero_content3.Id":null,"heading_contact_form.Content":"","calendly_url.Attribute":"","calendly_url.Value":"","contact_maps_enabled.Value":"","contact_image_enabled.Value":"","calendly_enabled.Value":"false","e-mail.Attribute":"","e-mail.Value":"","telephone.Value":"","subheading_contact_form.Content":"","map.Value":"","opening_hours.Content":"","contact_address.Content":"","contact_form.Value":"","contact_area_contact_form_button_text.Content":"","contact_area_contact_form_mail_text.Content":"","contact_area_contact_form_message_text.Content":"","contact_area_contact_form_name_text.Content":"","contact_area_contact_form_phone_text.Content":"","online_form_name.Content":"","online_form_source.Value":"","testimonial2_text.Content":"","social_proof_disclaimer.Content":"","social_proof_enabled.Value":"true","google_places_review_url.Value":"","subheading_social_proof.Content":"","google_places_review_url2.Value":"","google_places_reviews_enabled.Value":"","google_places_reviews_enabled2.Value":"","google_places_enabled.Value":"","anwalt_de_enabled.Value":"","anwalt_de_widgetcode.Value":"","custom_reviews_enabled.Value":"","testimonial3_customer.Content":"","testimonial3_text.Content":"","testimonial2_customer.Content":"","testimonial1_text.Content":"","testimonial1_customer.Content":"","google_places_id.Value":"","google_places_id2.Value":"","heading_social_proof.Content":"","04_social_proof.social_proof_background_image.Id":null,"04_social_proof.google_places_review_image.Id":null,"04_social_proof.testimonial3_image.Id":null,"04_social_proof.testimonial2_image.Id":null,"04_social_proof.testimonial1_image.Id":null,"benefit_3_icon.Id":"","benefit_3_widgetcode.Content":"","benefit_2_widgetcode.Content":"","benefit_1_widgetcode.Content":"","benefit_1_heading.Content":"","benefit_1_icon.Id":"","benefit_2_icon.Id":"","benefit_2_heading.Content":"","benefit_2_text.Content":"","benefit_1_text.Content":"","benefit_3_heading.Content":"","benefit_3_text.Content":"","benefit_heading.Content":"","benefit_heading_enabled.value":"false","05a_benefit_area_enabled.Value":"true","05a_benefit_area.benefit_1_image.Id":null,"05a_benefit_area.benefit_2_image.Id":null,"05a_benefit_area.benefit_3_image.Id":null,"intro_heading.Content":"","intro_text.Content":"","intro_gallery_enabled.Value":"false","05a_content_intro_enabled.Value":"false","overview_heading.Content":"","overview_text.Content":"","overview_cta_lead_in.Content":"","overview_cta.Attribute":"","overview_cta.Value":"","05b_content_overview_enabled.Value":"true","detail_cta_opt6.Attribute":"NO_SHOW","detail_text_opt4.Content":"<div>\n<ul>\n<li aria-level=\"1\">\n<p><span>Eine Schweizer Marke ist zun\u00e4chst <\/span><strong>10 Jahre ab dem Anmeldetag<\/strong><span> gesch\u00fctzt und kann beliebig oft um jeweils 10 Jahre verl\u00e4ngert werden.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>","05c_content_detail.image_staff_1.Id":null,"05c_content_detail.image_staff_2.Id":null,"05c_content_detail.image_staff_3.Id":null,"05c_content_detail.image_staff_4.Id":null,"05c_content_detail.image_staff_5.Id":null,"05c_content_detail.image_staff_6.Id":null,"05c_content_detail.image_person_slider1.Id":null,"05c_content_detail.image_office.Id":null,"detail_cta_lead_in_opt6.Content":"NO_SHOW","05c_content_detail.image_person_slider4.Id":null,"05c_content_detail.image_person.Id":null,"05c_content_detail.image_person_slider2.Id":null,"05c_content_detail.image_person_slider3.Id":null,"05c_content_detail.image_product5.Id":null,"detail_text_opt2.Content":"<div>\n<h3><span>a) <\/span><span>Formale Pr\u00fcfung<\/span><\/h3>\n<ul>\n<li aria-level=\"1\">\n<p><span><strong>Vollst\u00e4ndigkeit<\/strong>:<\/span><span> Alle erforderlichen Angaben (Anmelder, Marke, Verzeichnis) m\u00fcssen vorliegen.<\/span><\/p>\n<\/li>\n<li aria-level=\"1\">\n<p><span><strong>Geb\u00fchren<\/strong>:<\/span><span> Die amtlichen Anmeldegeb\u00fchren m\u00fcssen fristgerecht entrichtet sein.<\/span><\/p>\n<\/li>\n<li aria-level=\"1\">\n<p><span><strong>Korrektheit<\/strong>:<\/span><span> Angaben m\u00fcssen klar und widerspruchsfrei sein.<\/span><\/p>\n<\/li>\n<\/ul>\n<h3><span>b) <\/span><span>Pr\u00fcfung des Waren- und Dienstleistungsverzeichnisses<\/span><\/h3>\n<ul>\n<li aria-level=\"1\">\n<p><strong>Klarheit und Eindeutigkeit:<\/strong><span> Die Begriffe m\u00fcssen so pr\u00e4zise formuliert sein, dass klar erkennbar ist, wof\u00fcr Schutz beansprucht wird.<\/span><\/p>\n<\/li>\n<ul>\n<li aria-level=\"2\">\n<p><span>Vage oder unklare Begriffe sind unzul\u00e4ssig.<\/span><\/p>\n<\/li>\n<\/ul>\n<li aria-level=\"1\">\n<p><span><strong>Klasseneinteilung<\/strong>:<\/span><span> Das IGE pr\u00fcft, ob die Angaben den richtigen Nizza-Klassen zugeordnet sind.<\/span><\/p>\n<\/li>\n<li aria-level=\"1\">\n<p><span><strong>\u00dcberarbeitung<\/strong>:<\/span><span> Bei Unklarheiten beanstandet das IGE das Verzeichnis und fordert eine Anpassung.<\/span><\/p>\n<\/li>\n<\/ul>\n<h3><span>c) <\/span><span>Materielle Pr\u00fcfung (absolute Schutzhindernisse)<\/span><\/h3>\n<p><span>Das IGE pr\u00fcft, ob die Marke eintragungsf\u00e4hig ist. Ablehnungsgr\u00fcnde sind z. B.:<\/span><\/p>\n<ul>\n<li><span>fehlende Unterscheidungskraft (z. B. rein beschreibende oder werbe\u00fcbliche Begriffe),<\/span><\/li>\n<li><span>beschreibende Angaben,<\/span><\/li>\n<li><span>T\u00e4uschungsgefahr,<\/span><\/li>\n<li><span>gesch\u00fctzte Hoheitszeichen,<\/span><\/li>\n<li><span>Verst\u00f6\u00dfe gegen die \u00f6ffentliche Ordnung oder die guten Sitten.<\/span><\/li>\n<\/ul>\n<\/div>","detail_call_to_action_enabled.Value":"false","detail_slider_enabled.Value":"false","detail_heading.Content":"1. Vorbereitung der Anmeldung","detail_text.Content":"<div>\n<ul>\n<li aria-level=\"1\">\n<p><strong>Markenrecherche:<\/strong><span> Vor der Anmeldung sollte gepr\u00fcft werden, ob identische oder \u00e4hnliche Marken bereits in der Schweiz eingetragen sind. So lassen sich Konflikte mit \u00e4lteren Rechten vermeiden.<\/span><\/p>\n<\/li>\n<li aria-level=\"1\">\n<p><strong>Wahl der Markenform:<\/strong><span> Wir entscheiden gemeinsam, ob eine Wortmarke, Wort-\/Bildmarke (Logo), Bildmarke oder eine andere Markenform angemeldet werden soll bzw. welche Variante(n) rechtlich und strategisch sinnvoll sind.<\/span><\/p>\n<\/li>\n<li aria-level=\"1\">\n<p><strong>Waren- und Dienstleistungsverzeichnis:<\/strong><span> Jede Marke muss klar angeben, f\u00fcr welche Produkte und Dienstleistungen Schutz beansprucht wird. Die Einteilung erfolgt ebenfalls nach den internationalen <\/span><span>Nizza-Klassen<\/span><span>. Eine pr\u00e4zise Formulierung ist entscheidend f\u00fcr den Schutzumfang.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>","detail_cta_lead_in.Content":"","detail_cta.Attribute":"Kontakt","detail_cta.Value":"\/kontakt","detail_heading_opt1.Content":"2. Einreichung der Anmeldung beim IGE","detail_text_opt1.Content":"<div>\n<ul>\n<li aria-level=\"1\">\n<p><span>Die Anmeldung erfolgt elektronisch oder schriftlich beim <\/span><strong>Eidgen\u00f6ssischen Institut f\u00fcr Geistiges Eigentum (IGE)<\/strong><span><strong> <\/strong>in Bern.<\/span><\/p>\n<\/li>\n<li aria-level=\"1\">\n<p><span>Mit Einreichung sind die amtlichen Anmeldegeb\u00fchren zu zahlen. Die Amtsgeb\u00fchren h\u00e4ngen davon ab, ob die Anmeldung elektronisch oder schriftlich eingereicht wird:<br><br><\/span><span>Schriftliche Anmeldung: Basisgeb\u00fchr f\u00fcr bis zu drei Klassen 450 CHF, f\u00fcr jede weitere Klasse 100 CHF.<br><br><\/span><span>Elektronische Anmeldung: Basisgeb\u00fchr f\u00fcr bis zu drei Klassen 350 CHF, f\u00fcr jede weitere Klasse 100 CHF.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>","detail_cta_lead_in_opt1.Content":"NO_SHOW","detail_cta_opt1.Attribute":"NO_SHOW","detail_cta_opt1.Value":"NO_SHOW","detail_heading_opt2.Content":"3. Pr\u00fcfung durch das IGE","05c_content_detail_enabled.Value":"true","detail_cta_lead_in_opt2.Content":"NO_SHOW","detail_cta_opt2.Attribute":"Kontakt","detail_cta_opt2.Value":"\/kontakt","detail_heading_opt3.Content":"4. Eintragung und Ver\u00f6ffentlichung\n","detail_text_opt3.Content":"<div>\n<ul>\n<li aria-level=\"1\">\n<p><span>Wird die Anmeldung akzeptiert, tr\u00e4gt das IGE die Marke ins Markenregister ein und ver\u00f6ffentlicht sie.<\/span><\/p>\n<\/li>\n<li aria-level=\"1\">\n<p><span>Ab Ver\u00f6ffentlichung beginnt eine <\/span><strong>dreimonatige Widerspruchsfrist<\/strong><span>, in der Inhaber \u00e4lterer Markenrechte gegen die Eintragung vorgehen k\u00f6nnen.<\/span><\/p>\n<\/li>\n<li aria-level=\"1\">\n<p><span>Auch nach Ablauf der Widerspruchsfrist sind L\u00f6schungsverfahren m\u00f6glich<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>","detail_cta_lead_in_opt3.Content":"NO_SHOW","05c_content_detail.image_product1.Id":null,"detail_cta_opt3.Attribute":"NO_SHOW","05c_content_detail.image_product2.Id":null,"detail_cta_opt3.Value":"NO_SHOW","05c_content_detail.image_product3.Id":null,"detail_heading_opt4.Content":"5. Schutzdauer\n","05c_content_detail.image_product4.Id":null,"detail_cta_opt6.Value":"NO_SHOW","detail_cta_lead_in_opt4.Content":"NO_SHOW","detail_cta_opt4.Attribute":"NO_SHOW","05c_content_detail.image_product6.Id":null,"05c_content_detail.image_product7.Id":null,"detail_cta_opt4.Value":"NO_SHOW","05c_content_detail.image_product8.Id":null,"05c_content_detail.image_product9.Id":null,"detail_heading_opt5.Content":"Kurz gesagt:","detail_text_opt5.Content":"<div>\n<p><span>Die Schweizer Markenanmeldung ist effizient und \u00fcbersichtlich. Das IGE pr\u00fcft nur absolute Schutzhindernisse \u2013 nicht aber \u00e4ltere Rechte. Der Schutz vor Kollisionen erfolgt \u00fcber das <\/span><strong>Widerspruchsverfahren (3 Monate)<\/strong><span> sowie sp\u00e4tere L\u00f6schungsverfahren. Mit der Eintragung entsteht ein langfristig verl\u00e4ngerbarer Markenschutz f\u00fcr die gesamte Schweiz.<\/span><\/p>\n<\/div>","detail_cta_lead_in_opt5.Content":"NO_SHOW","detail_cta_opt5.Attribute":"NO_SHOW","detail_cta_opt5.Value":"NO_SHOW","detail_heading_opt6.Content":"NO_SHOW","detail_text_opt6.Content":"NO_SHOW","competence_heading.Content":"","competence_text.Content":"","competence_cta_lead_in.Content":"","competence_cta.Attribute":"","competence_cta.Value":"","05d_content_competence_enabled.Value":"true","05d_content_competence.competence_image1.Id":null,"05d_content_competence.competence_image2.Id":null,"services_heading.Content":"","services_text.Content":"","services_cta_lead_in.Content":"","services_cta.Attribute":"","services_cta.Value":"","05e_content_services_enabled.Value":"true","answer10.Content":"","05f_questions_and_answers_enabled.Value":"true","answer2.Content":"","answer1.Content":"","answer9.Content":"","answer8.Content":"","answer7.Content":"","answer6.Content":"","answer5.Content":"","answer4.Content":"","answer3.Content":"","faq_heading.Content":"","question1.Content":"","question10.Content":"","question9.Content":"","question8.Content":"","question7.Content":"","question6.Content":"","question5.Content":"","question4.Content":"","question3.Content":"","question2.Content":"","seoarea1heading.Content":"","seoarea1text.Content":"","seoarea2heading.Content":"","seoarea2text.Content":"","seoarea3heading.Content":"","seoarea3text.Content":"","seoarea4heading.Content":"","seoarea4text.Content":"","05g_seoarea_enabled.Value":"true","06_gallery_related1.gallery_related.TypeEntityName":"rechtsgebiete","06_gallery_related1.gallery_related.SubHeading":"","06_gallery_related1.gallery_related.Heading":"Rechtsgebiet","06_gallery_related1.background_image.Id":367,"06_gallery_related1.gallery_related.ButtonCtaText":"Kontakt","06_gallery_related1.gallery_related.ButtonCtaUrl":"\/kanzlei\/kontakt","gallery_related1_filterable_tabs_enabled.Value":"false","06_gallery_related1_enabled.Value":"true","06_gallery_related2.gallery_related.TypeEntityName":"","06_gallery_related2.gallery_related.SubHeading":"","06_gallery_related2.gallery_related.Heading":"","06_gallery_related2.background_image.Id":367,"06_gallery_related2.gallery_related.ButtonCtaText":"","06_gallery_related2.gallery_related.ButtonCtaUrl":"","06_gallery_related2_enabled.Value":"false","06_gallery_related3.gallery_related.TypeEntityName":"","06_gallery_related3.gallery_related.SubHeading":"","06_gallery_related3.background_image.Id":367,"06_gallery_related3.gallery_related.ButtonCtaText":"","06_gallery_related3.gallery_related.ButtonCtaUrl":"","06_gallery_related3.gallery_related.Heading":"","06_gallery_related3_enabled.Value":"false","06_gallery_related4.gallery_related.EnityId":"","06_gallery_related4.gallery_related.SubHeading":"","06_gallery_related4.gallery_related.Heading":"","06_gallery_related4.background_image.Id":null,"06_gallery_related4.gallery_related.ButtonCtaText":"","06_gallery_related4.gallery_related.ButtonCtaUrl":"","06_gallery_related4_enabled.Value":"","06_gallery_related5.gallery_related.EnityId":"","06_gallery_related5.gallery_related.SubHeading":"","06_gallery_related5.gallery_related.Heading":"","06_gallery_related5.background_image.Id":null,"06_gallery_related5.gallery_related.ButtonCtaText":"","06_gallery_related5.gallery_related.ButtonCtaUrl":"","06_gallery_related5_enabled.Value":"","instagram_feed.Content":"","toc_heading.Content":"Inhalt","heading_call_to_action.Content":"<div>Jetzt Anfrage stellen<\/div>","subheading_call_to_action.Content":"<div>Wir beraten Sie gerne umfassend und pers\u00f6nlich bei Ihrem Anliegen.<\/div>","cta_call_to_action.Attribute":"Kontakt","cta_call_to_action.Value":"\/kontakt","call_to_action_video_enabled.Value":"","video_call_to_action_youtube_url.Value":"","video_call_to_action_youtube_url2.Value":"","06a_home_call_to_action.image_call_to_action.Id":11,"06a_home_call_to_action_enabled.Value":"false","benefit1_call_to_action.Content":"true","benefit2_call_to_action.Content":"true","benefit3_call_to_action.Content":"true","benefit4_call_to_action.Content":"true","07_footer.background_image.Id":409,"07_footer.fachanwalt_de_logo.Id":371,"07_footer.juraforum_de_logo.Id":373,"07_footer.experten_branchenbuch_de_logo.Id":372,"footer_opening_hours_heading.Content":"<div>\u00d6ffnungszeiten<\/div>","footer_contact_form_mailto.Value":"u.bartel@bartel.legal ","footer_contact_form_subject.Content":"Nachricht von der Webseite 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