{"id":6900,"date":"2025-04-14T11:18:25","date_gmt":"2025-04-14T09:18:25","guid":{"rendered":"https:\/\/bartel.legal\/allgemein\/ist-eine-beschreibende-marke-wirklich-risikofrei\/"},"modified":"2026-01-26T17:38:50","modified_gmt":"2026-01-26T16:38:50","slug":"ist-eine-beschreibende-marke-wirklich-risikofrei","status":"publish","type":"post","link":"https:\/\/bartel.legal\/en\/rechtsbeitraege\/ist-eine-beschreibende-marke-wirklich-risikofrei\/","title":{"rendered":"Is a descriptive trademark really risk-free?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":6886,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[288,293],"class_list":["post-6900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rechtsbeitraege","tag-markenrecht","tag-ursula-bartel"],"acf":{"header_address.Content":"","header_opening_hours.Content":"","header_phone_number.Content":"","0001_website_meta.site_logo.Id":369,"0001_website_meta.site_logo_inverted.Id":null,"type_entity.Value":"rechtsbeitraege","parent_entity.Value":"Markenrecht","001_page_meta.content_image_1.Id":null,"001_page_meta.content_image_2.Id":null,"001_page_meta.content_image_3.Id":null,"001_page_meta.featured_image.Id":6885,"001_page_meta.featured_image_mobile.Id":6886,"multi_language_maps_enabled.Value":"false","galleries_enabled.Value":"true","child_entity.Value":"","001_page_meta.page_image1.Id":11,"001_page_meta.page_image2.Id":11,"001_page_meta.page_image3.Id":11,"001_page_meta.page_image4.Id":11,"001_page_meta.page_image5.Id":11,"001_page_meta.page_image6.Id":11,"001_page_meta.page_image7.Id":11,"001_page_meta.page_image8.Id":11,"001_page_meta.page_image9.Id":11,"001_page_meta.page_image10.Id":11,"top_heading_hero.Content":"<div>Bartel Legal - Starke Marken ben\u00f6tigen einen zuverl\u00e4ssigen Schutz. 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M\u00f6glicherweise m\u00f6chten Sie diesen mit Ihrem Unternehmensnamen kombinieren. Sie denken vielleicht, dass es unn\u00f6tig ist, nach \u00e4hnlichen Marken zu recherchieren. Aber ist das wirklich so?<\/p>\n<p data-start=\"541\" data-end=\"1007\">Die Schwierigkeit, die \"freie Verwendbarkeit\" bestimmter Begriffe zu beurteilen und die damit verbundenen Risiken einzusch\u00e4tzen, wird durch zwei Entscheidungen des Europ\u00e4ischen Gerichts erster Instanz (EuG) verdeutlicht. In einem Fall wurde eine Verwechslungsgefahr zwischen den Zeichen \"Sedus Ergo+\" und \"Ergoplus\" f\u00fcr M\u00f6bel abgelehnt, w\u00e4hrend sie in einem anderen Fall zwischen den Zeichen \"Team Beverage\" und \"TEAM\" f\u00fcr Versicherungsdienstleistungen bejaht wurde.<\/p>\n<p data-start=\"1009\" data-end=\"1191\">Im ersten Fall (EuG, Urteil vom 13. Oktober 2021, T-429\/20) verneinte das EuG eine Verwechslungsgefahr zwischen den Zeichen \"Sedus Ergo+\" und \"Ergoplus\" f\u00fcr M\u00f6bel mit der Begr\u00fcndung:<\/p>\n<p data-start=\"1193\" data-end=\"1641\">\"Die \u00e4ltere Marke 'Ergoplus' verweist auf Begriffe wie Ergonomie und stellt eine Anspielung auf M\u00f6bel dar, f\u00fcr die Ergonomie eine wichtige Eigenschaft ist. Ebenso erg\u00e4nzt das Zeichen 'PLUS\/+' den Hinweis auf Ergonomie. Aufgrund der geringen Unterscheidungskraft des \u00fcbereinstimmenden Bestandteils 'ERGOPLUS' bzw. 'ergo+' erm\u00f6glicht das Vorhandensein des Bestandteils 'Sedus' in der angemeldeten Marke eine klare Unterscheidung zwischen den Marken.\"<\/p>\n<p data-start=\"1643\" data-end=\"1827\">Im zweiten Fall (EuG, Urteil vom 1. 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