The ® mark: Not a pretty extra, but a legally sensitive symbol.

Many companies use the ® symbol to mark their own trademark as protected. But be careful: The ® symbol may not only be used if the trademark is actually registered – i.e. registered in the trademark register and officially registered became.

• Anyone who uses the ® incorrectly is acting misleadingly – with possible competition law consequences.
• If you use it correctly, you clearly demonstrate that this trademark is legally protected.

Our recommendation:
Have your brand strategy reviewed regularly. And use the ® symbol only thenwhen the entry in the register is confirmed – not after the application.