Trademark protection is only as strong as its practical implementation

In our legal practice, we repeatedly encounter the same problem: A trademark is filed and registered without legal advice – but not used in the manner in which it was registered. This can have fatal consequences.

Because: If a trademark is used in a different form, it can, in the worst case, ready for deletion And: In legal disputes (e.g. B. because of an infringement) you may end up empty-handed because the actual use is not covered by the registered trademark.

Our tip:
Already when registering a trademark, you should consider how the brand is used in everyday life – in logos, on packaging, in advertising. Which trademark is used exactly? Is one trademark sufficient for comprehensive protection? 

A well-thought-out brand strategy takes into account not only the legal aspects, but also the corporate design and the planned brand communication.

Do you have any questions about protecting your brand under trademark law? Please feel free to contact us.