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Be careful when using first names in clothing
Expert article on trademark law
Be careful when using first names in clothing
Many companies assume that first names can be used freely—especially when developing new fashion brands. However, this widespread misconception can quickly lead to legal problems.
What many don’t know:
Even first names can be protected by trademark law if they have been registered as trademarks. This can apply even to more common-sounding names, not just to prominent examples like "Tommy Hilfiger" or "Calvin Klein." In these cases, these names have long since become powerful trademarks, whose owners consistently take action against imitations or confusingly similar names.
The risks at a glance:
- Warnings and injunctions: The unauthorized use of a protected first name can quickly lead to costly warnings.
- Claims for damages: Claims for damages may arise.
- Recall and destruction: Goods already produced may have to be withdrawn from the market.
My tip:
Before using a first name as a trademark or product name—especially in the clothing sector—you should definitely conduct a comprehensive trademark search or at least avoid trademark infringement by using it appropriately. This will help you avoid costly litigation and protect your investment.
Do you have questions about trademark law or need support? Feel free to contact me!
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